Ongoing innovation is the key to competitive advantage. Successful great companies rely upon the ingenuity of their front line employees to produce the bulk of these innovations. The most prevalent method of innovation in business is synthesis. Synthesis uses metaphors from existing knowledge to create new solutions to problems – innovations. The source of these metaphors is a person’s broad base of knowledge. Pursuing broad knowledge that takes us in new directions can stretch the brain. This kind of exercise enhances brain elasticity. A more elastic brain is better able it is to think in new directions. People are more valuable to the firm as they build up that knowledge base, create new metaphors and keep their brains elastic.
Read more on the White Paper on Knowledge Value and Innovation.